Cheree Moreland

My name is Cheree Moreland. I am an Atlanta based designer specializing in web design, graphic design, and CMS installation and integration including e-Commerce, social media, integrated advertising and search engine optimization (SEO). You can find me on Twitter, Facebook and LinkedIn.

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My FlightBase

About The Client

FlightBase Aviation initially formed as a sole proprietorship in January of 2008; it was a reorganization of a previous sole proprietorship named Av Consultants Group formed in January of 1998. Av Consultants Group was an aviation consulting and aircraft sales business, and the primary focus of FlightBase Aviation was contract pilot services and flight training. Incorporated in 2011, FlightBase, Inc. has a much more diverse business model. We attribute our growth to excellent relationships built within the aviation community. Our mission is to: "support General Aviation and reduce the cost of flying through managed co-ownership and collective economies of scale and provide opportunities for enhanced aircraft utility, and restore viability to aviation through safe, reliable, efficient aircraft management". We serve aviation enthusiasts, passengers, aircraft owners, and pilots. Our role as aviation consultants is to analyze your travel needs, and provide the most cost effective solution. We want you to consider FlightBase your own personal flight department, so we operate as an extension of your business. If ownership suites your needs, we'll help you purchase, own, and safely operate the aircraft you desire. If not, we'll help you charter a flight that meets our high standards of safety, reliability, and efficiency.

The Project

The My FlightBase site is intended to be a social hub for pilots and their customers. The site requires a high degree of interaction with the users. From the ability to post advertisements to a customized social portal, users of the site are encouraged to interact with each other. In order to encourage adoption, integration with Facebook and LinkedIn was necessary to allow the users of My FlightBase automatically sign in and provide current profile data from their favorite social media site. Once in the site, users are teased with polls and discussion threads to stimulate thinking and spur them to interact. Of course, the site has to communicate the brand to the world. Because the site is growing and needs to quickly adapt to the user demands, it was necessary to consider a content management solution.

The Solution

My FlightBase takes advantage of the Joomla content management solution to provide a robust CMS platform with the ability to utilize numerous plugins and modules for additional functionality. To create the social platform, JomSocial -- a leading social media plugin for Joomla -- was utilized. Additional plugins for JomSocial were installed to provide the polls and discussion functionality. In order to provide a holistic experience, the plugins and modules used had to be customized to work with the overall site design.

My FlightBase

About Me

Cheree Moreland is graphic artist specializing in content management solutions, web site design, corporate branding, search engine optimization (SEO), social media integration, and print media.

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