Crafting a successful email campaign is part of any good online marketing strategy. Have you considered how you are creating those emails? Are you aware that users are increasingly more likely to be reading it from a handheld or mobile device than from a desktop computer? This is where a responsive email design is important.
A responsive email design ensures that no matter what your client is using to view the email, your message will automatically adjust to fit their device. This means that your users are more likely to receive and open your emails. Better experiences make for more engaged users.
Equally important is proper campaign management and maintenance. You need to examine how users are responding to the emails and potentially adjust strategies or techniques based on these responses. This ensures higher open rates and deeper involvement with your clients. Just like web site maintenance and search engine optimization (SEO), email campaigns require constant analysis to ensure that they are working and to optimize the approach.